Japanese electronics company Casio has launched an exclusive collection of digital art collectibles featuring its iconic G-Shock brand of watches, with a fresh set of incentives tied to the Ethereum NFTs.
Limited-edition NFT art pieces in a pair of futuristic “Virtual G-Shock” designs went on sale. This marks Casio’s second foray into the NFT space following September’s debut of free G-Shock Creator Pass NFTs on Ethereum scaling network Polygon.
Owners of the Ethereum NFTs will gain access to exclusive behind-the-scenes experiences with Casio, including a tour of the G-Shock Endurance Test Laboratory in Tokyo and a roundtable discussion with designers. They will also receive behind-the-scenes design materials tied to the Virtual G-Shock watches and the first right to buy the next wave of Virtual G-Shock NFTs. Additionally, Casio has hinted at future opportunities for NFT holders to collaborate on creating new digital Casio products.
Two Virtual G-Shock designs are available: The VGA-001 with its “balloon concept” and the VGA-002 with a “leaf spring concept.” There are 1,000 editions of each available for 0.1 ETH, or nearly $230 as of this writing. Owners of the earlier Polygon passes were given advance opportunity to purchase the Ethereum NFTs.
“These special incentives for collectors show our passion for innovation in both the digital and physical realms,” said Oh Takahashi, Casio’s Senior General Manager of Timepieces. “We aim to deepen our engagement with the G-Shock community, bringing them into the heart of our innovation process.”
Hot Take: Casio Expands Its Presence in the NFT Space
Casio has taken another step into the world of non-fungible tokens (NFTs) by launching an exclusive collection of digital art collectibles tied to its popular G-Shock brand. The limited-edition NFTs, featuring futuristic “Virtual G-Shock” designs, offer owners a range of unique incentives and experiences. By owning these Ethereum-based NFTs, collectors gain access to behind-the-scenes tours of Casio’s facilities, including the G-Shock Endurance Test Laboratory in Tokyo. They also have the opportunity to participate in roundtable discussions with designers and receive exclusive design materials. Furthermore, NFT holders will have the first right to purchase upcoming Virtual G-Shock NFTs and may even collaborate with Casio on creating new digital products. This move demonstrates Casio’s commitment to innovation and community engagement within the NFT space.
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