Alkimi Launches Mainnet for Decentralized Ad Exchange
The world’s first decentralized ad exchange, Alkimi, has officially launched its mainnet after exiting beta. This milestone brings advertisers and publishers together on a blockchain-based platform, enabling decentralized buying and selling of ad inventory. Alkimi’s custom consensus, distributed ledger, and node platform revolutionize the digital advertising industry, offering enhanced performance, transparency, and efficiency.
With the launch of the mainnet, Alkimi significantly reduces the cost of buying ads by cutting fees from over 37% to between 3-5%. This reduction lowers the cost from $9.03 to $2.71, granting advertisers 212% more media and increasing ad campaign performance by 19%. Alkimi aims to capture a significant portion of the projected $678.9 billion digital ad spend in 2023 through its exchange, AlEx.
Ben Putley, Alkimi CEO and Co-Founder, stated, “I am thrilled to announce the launch of Alkimi Exchange’s mainnet, a pivotal moment in our journey to revolutionize digital advertising.”
The mainnet offers advertisers and media agencies clarity and accountability in ad spend, while publishers can benefit from a streamlined and profitable approach to ad management and revenue generation. The inclusion of a Liquidity Staking Derivative (LSD) on the new mainnet allows users to join a liquidity pool and ‘yield farm’ the internet.
A Paradigm Shift in Digital Advertising
Alkimi’s mainnet represents not just a technological advancement but a paradigm shift in digital advertising. By leveraging blockchain technology, the company is setting new standards for transparency and performance. This advancement brings the industry closer to a future where digital advertising is more effective, transparent, and fair for all parties involved.
About Alkimi Exchange
Alkimi Exchange is a decentralized replacement for inefficient legacy programmatic ad exchanges. Its mission is to restore the value exchange between advertisers, publishers, and users. As a custom layer 2 scaling solution on the Ethereum network, Alkimi Exchange provides a fast, scalable, fraud-free, and transparent advertising solution.
Learn more at www.alkimi.org.
Contact
Head Of Marketing
Milly Putley
Alkimi Exchange
[email protected]
Hot Take: The Future of Digital Advertising
The launch of Alkimi’s mainnet for its decentralized ad exchange brings us closer to a future where digital advertising is transformed. By leveraging blockchain technology, Alkimi is revolutionizing the industry, offering transparency, accountability, and efficiency. With reduced fees and increased ad campaign performance, advertisers and publishers can benefit greatly. This paradigm shift represents a significant step towards a more effective and fair digital advertising landscape.
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