Alkimi Launches Mainnet, Revolutionizing Digital Advertising
Alkimi, the world’s first decentralized ad exchange, has officially launched its mainnet, allowing advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform. This launch signifies a new era for digital advertising, enabling the decentralized purchase and sale of advertising space through blockchain technology.
The mainnet Alkimi offers improved performance, transparency, and efficiency in the digital advertising ecosystem. By reducing fees from over 37% to between three to five percent, the cost of buying ads has significantly decreased, benefiting advertisers with more media and increasing ad campaign performance.
The CEO and co-founder of Alkimi, Ben Putley, expressed excitement about revolutionizing digital advertising by capturing a significant portion of the projected $678.9 billion digital ad spend in 2023 through Alkimi Exchange.
Advantages for Advertisers and Publishers
The mainnet brings clarity and accountability in ad spend for advertisers and media agencies. Additionally, publishers can expect a more streamlined and profitable approach to ad management, with a higher proportion of advertiser dollars being passed on to them.
A notable feature of the new mainnet is the inclusion of an LSD (Liquidity Staking Derivative), allowing users to join a liquidity pool on Balancer and stake their LP tokens (stADS) on the user portal. This feature offers users the opportunity to ‘yield farm’ the internet.
About Alkimi Exchange
Alkimi Exchange is a decentralized replacement for inefficient legacy programmatic ad exchanges. Its mission is to restore value exchange between advertisers, publishers, and users. As a custom layer two scaling solution on the Ethereum network, Alkimi Exchange provides a fast, infinitely scalable solution with zero-percent fraud, low transaction fees, and complete transparency.
Contact
For more information, contact Milly Putley, head of marketing at Alkimi Exchange: [email protected].
Hot Take: Alkimi Disrupts the Digital Advertising Industry
Alkimi’s launch of its mainnet represents a paradigm shift in digital advertising. By leveraging blockchain technology, the company is setting new standards for transparency and performance in the industry. This development marks a significant step towards a future where digital advertising is more effective, transparent, and fair for all parties involved.
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