Addressable Raises $13.5 Million in Funding Round Led by BITKRAFT
Addressable, a leading growth marketing company in the Web 3.0 space, has announced the successful closure of its second funding round this year, bringing its total funding to $13.5 million. This investment will allow Addressable to further enhance its Web 3.0 growth suite and expand its services to new ad networks and blockchains, solidifying its position as the industry leader in Web 3.0 marketing.
Expansion and Capabilities
Addressable has expanded its capabilities, enabling the attribution of crypto wallet owners across 400,000 websites, including popular platforms like Bloomberg, The New York Times, and Yahoo Finance. The company now covers three additional ad networks – Unity, Pubmatic, and Magnite – in addition to the Twitter ad network. This expansion enables Addressable to provide more comprehensive and targeted paid ad campaigns across social networks, websites, and mobile apps.
Simplified Integration Process
Addressable offers a one-click SDK installation that simplifies the integration process for marketers. It is approved by Google and available on Google Tag Manager, allowing for effortless tracking of website conversions, wallet connects, and blockchain conversions. The platform also integrates with popular tools like the Twitter Pixel, DSP pixels, Mixpanel, and Google Analytics for streamlined conversion event tracking.
Investors’ Perspective
The funding round was led by BITKRAFT Ventures, with participation from strategic investor Karatage and existing investors Viola Ventures, Fabric Ventures, Mensch Capital Partners, North Island Ventures, and others. Malte Barth, founding general partner at BITKRAFT Ventures, expressed excitement about Addressable’s innovative Web 3.0 growth suite and its potential to shape the future of user engagement in the gaming industry and beyond.
Positive Feedback from Customers
Addressable currently serves over 50 customers and has executed over 750 campaigns flawlessly. Michael Migliero, CMO of Big Time Studios, praised Addressable’s role in enhancing their marketing strategies and precise targeting of gaming audiences. The platform’s ability to identify and connect with potential gaming customers aligns well with their objectives.
About Addressable
Addressable was founded in June 2022 by Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler. The company specializes in Web 3.0 growth marketing and provides tools for targeted marketing to Web 3.0 audiences using blockchain and social data analysis.
Hot Take: Addressable Secures Funding to Drive Web 3.0 Growth Marketing
Addressable’s recent funding round, led by BITKRAFT Ventures, highlights the growing importance of Web 3.0 growth marketing in the digital landscape. With expanded capabilities and integrations with major ad networks, Addressable is well-positioned to help businesses navigate the dynamic Web 3.0 environment and achieve profitable user growth at scale. The positive feedback from customers further validates the effectiveness of Addressable’s platform in enhancing marketing strategies. As Web 3.0 technologies continue to evolve, companies like Addressable play a crucial role in driving innovation and success in the gaming industry and beyond.
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