EZ Lab is set to unveil its new digital label at CES in Las Vegas, which utilizes blockchain and generative AI to preserve the “made in Italy” label. This innovative customer experience allows consumers to interact with natural language and obtain information about sustainability, traceability, origin, and company history. It addresses upcoming EU regulations that will require a “digital passport” for products. EZ Lab will showcase its solution applied to the Venice dress by Monnalisa, a high-end childrenswear company that uses blockchain technology to protect the authenticity and sustainability of its garments.
EZ Lab Blockchain Solutions specializes in digitalizing, enhancing, and protecting Made in Italy products using blockchain technology. The company has already tracked over 100 million products for various companies. It was also selected as the winner of an international call for Open Innovation for Textile Sustainability. EZ Lab has locations in Italy and abroad.
According to Massimo Morbiato, CEO and founder of EZ Lab, the digital product passport will revolutionize communication and trust between brands and consumers. EZ Lab is prepared with digitally integrated labels featuring artificial intelligence.
In summary, EZ Lab’s new digital label utilizing blockchain and generative AI offers consumers a unique customer experience that provides transparency and information about products’ origins. This innovation aligns with upcoming EU regulations and showcases the potential of blockchain technology in preserving the authenticity and sustainability of products.
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