Hollywood Union SAG-AFTRA Signs Deal with AI Firm Replica Studios for Video Games
Hollywood union SAG-AFTRA, which represents actors in film, television, and video games, has partnered with generative AI firm Replica Studios to regulate the use of AI technology in video games. The agreement allows Replica to create digital versions of actors’ voices for use in games with their consent. Actors can negotiate the use of their AI voice double and have the power to stop its use in future projects. This deal follows a recent agreement between SAG-AFTRA and the producers’ guild for film and television actors. However, some members are still concerned about the lack of protection against AI. SAG-AFTRA has been investigating the impact of generative AI on its members since 2018.
SAG-AFTRA Ensures Consent and Fair Compensation for Voice Use
SAG-AFTRA President Fran Drescher stated that a SAG-AFTRA contract is the best protection against unauthorized digital simulations of voice and likeness. The union’s National Executive Director Duncan Crabtree-Ireland added that the agreement guarantees fully informed consent and fair compensation for voice usage. While this deal covers Replica Studios, it does not include provisions for large language models (LLMs) like those used by game publishers Ubisoft and Riot Games. The concern over where LLMs source their outputs from remains an ongoing issue for creatives seeking fair compensation.
Continued Concerns About AI Impact on Careers
Although SAG-AFTRA previously authorized a strike for its game industry workers due to concerns about generative AI threatening their careers, talks are underway to secure a new deal. Crabtree-Ireland hopes that this agreement with Replica Studios will inspire video game companies to reach a favorable negotiation. The goal is to find a solution that addresses the concerns of actors and ensures fair compensation in the rapidly evolving landscape of AI technology in the entertainment industry.
Hot Take: SAG-AFTRA Takes Steps to Protect Actors’ Rights in the Age of AI
Hollywood union SAG-AFTRA has taken a significant step forward in protecting the rights of its members by signing a deal with Replica Studios to regulate the use of AI technology in video games. This agreement allows actors to have control over the use of their voices and ensures fair compensation for their work. While there are still concerns about the impact of AI on careers and the need for broader protections, this partnership sets an important precedent for other companies and industries grappling with similar challenges. SAG-AFTRA’s proactive approach demonstrates its commitment to safeguarding the interests of actors in the age of AI.
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