ATH Vodka Launches Customer Loyalty App with Tidepay
Global spirits brand ATH Vodka has unveiled its new customer loyalty app, which offers lifestyle rewards to users. The ATH Rewards app, powered by Tidepay, a B2C engagement solution, aims to provide enhanced customer engagement and innovative ways to reward loyalty.
ATH, known for its premium vodka made from French grain and distilled eight times, is taking advantage of web3 technology to strengthen its connection with consumers. Tidepay enables businesses to create their own branded rewards app and leverage emerging technology, including tokenization, to drive positive behaviors and deeper engagement.
A Range of Benefits for ATH Customers
ATH customers can access a variety of features and benefits through the Tidepay app. These include discounts on ATH Vodka products, live events, experiences, and sporting events. The app utilizes the ATH token as the primary incentivization and rewards mechanism.
James Waldie, Cofounder of ATH Vodka, explains, “The ATH rewards app built by our partners at Tidepay has brought consumer engagement to the next level. Clients can not only purchase ATH Vodka through the app but have access to many more offers such as music events, holiday retreats, and Supercar event days.”
Additional perks offered by the ATH Rewards app include exclusive access to music events like the Strawberries and Cream festival, supercar trips with Cannon Run, weekend getaways, and yacht rentals. All these features can only be accessed through the app using the ATH token. The ATH token is also available on Uniswap.
As part of its commitment to web3 optimization, ATH Vodka plans to use 10% of its revenue to buy back and burn ATH tokens, increasing demand for the token with a maximum supply of 1 billion. A portion of the company’s profits will also be donated to charity.
Tidepay Empowers Brands with Web 3.0 Incentive Layers
The success of the ATH Rewards app exemplifies how brands can boost customer loyalty, offer exclusive experiences, and explore new technologies while staying true to their core values. It highlights Tidepay’s capability to provide global brands with a white-label application housing a web 3.0 incentive layer.
About ATH Vodka
ATH Vodka is a handcrafted premium vodka made from the highest quality French grain. It is produced using a small batch process, distilled eight times, triple filtered with charcoal for exceptional clarity, and blended with the purest water via reverse osmosis.
About Tidepay
Tidepay enables businesses to develop stronger connections with consumers by leveraging the power of technology. With a focus on tokenization, Tidepay offers new engagement avenues beyond traditional marketing methods.
Hot Take: Unleashing the Power of Loyalty Apps in the Spirits Industry
Loyalty apps are becoming increasingly vital for spirits brands to enhance customer engagement, loyalty, and overall experiences. ATH Vodka’s launch of the ATH Rewards app demonstrates the potential of such applications in the industry. By partnering with Tidepay, ATH Vodka provides its customers access to exclusive rewards and benefits, creating a more personalized and enticing experience. This move aligns with the growing trend of leveraging web3 technology and tokenization to drive positive behaviors and deeper connections with consumers. As more brands adopt loyalty apps powered by emerging technologies, the spirits industry is poised for a transformative shift in customer engagement and loyalty.
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