Starting from January 29, 2024, Google will allow the publication of ads related to Bitcoin and cryptocurrencies. Initially, these ads will only be launched in the United States, but there are plans for a global expansion. This change comes after Google made adjustments to its advertising policy in December 2023, with the goal of clarifying guidelines for promoting cryptocurrencies. Advertisers must comply with local regulations when targeting specific areas.
Google Ads has a massive reach, reaching 90% of the global population and billions of people through Google’s websites and apps. The effectiveness of advertising campaigns can be enhanced by integrating public segments based on demographic data, interests, habits, recent searches, and past interactions. With this wide scope and audience, the awareness of Bitcoin ETFs is expected to grow significantly.
In terms of Bitcoin’s prospects in 2024, analysts suggest that it could attract greater interest throughout the year. The annual report from CoinShares highlights positive macro signals for cryptocurrencies as the Federal Reserve considers rate cuts and investors become more confident in exploring digital assets. However, not everyone shares this optimism, and some remain skeptical about Bitcoin’s correlation with gold or its role as a hedge against inflation.
The approval of Bitcoin ETFs has generated a bullish momentum in the markets, but it remains uncertain whether this will sustain a long-term bullish trend.
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