Digital Art Company Art Blocks Acquires NFT Marketplace Sansa
Digital art company Art Blocks has made a strategic move by acquiring NFT marketplace Sansa. This acquisition aims to broaden Art Blocks’ ecosystem and establish a “home for generative art.” The founder and CEO of Art Blocks, Erick Calderon, expressed his excitement about the acquisition, stating that it allows Art Blocks to explore the full potential of the platform and provide a more cohesive experience for creators and collectors.
Expanding into the World of Generative Art
Sansa was founded in November 2022 with a focus on generative art and Art Blocks. However, it has since expanded its offerings to include various digital art forms, artists, and galleries. The platform follows an application process to vet artists, ensuring that collectors have access to a curated selection of artwork. Since its launch, Sansa has facilitated over 1,300 artwork purchases, generating sales of more than $2.2 million.
The Success of Art Blocks
Art Blocks, founded by Erick Calderon in 2020, aims to bring together artists and collectors in the realm of generative art. Notable NFT art projects within the Art Blocks ecosystem include “Chromie Squiggles” by Calderon himself, “Fidenza” by Tyler Hobbs, and “Ringers” by Dmitri Cherniak. One piece from this collection was sold for $6.2 million at Sotheby’s auction last year. In March 2023, Art Blocks launched its own NFT marketplace with enforced creator royalties. The acquisition of Sansa is just one of many updates that Art Blocks has planned for 2024.
Hot Take: A Stronger Future for Generative Art
With the acquisition of Sansa, Art Blocks is solidifying its position as a leader in the generative art space. This strategic move allows Art Blocks to expand its offerings and provide a more comprehensive experience for both creators and collectors. By bringing together different forms of digital art, artists, and galleries, Art Blocks aims to create a vibrant ecosystem that fosters individual expression. The future looks bright for generative art as Art Blocks continues to innovate and elevate the NFT marketplace.
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