If You Can’t Beat AI, Join It—But Be Transparent About the Alliance
The recent SEG3 event in Los Angeles brought together leaders from the sports, entertainment, and gaming industries to discuss the impact of generative AI on digital products and experiences. While content creators are leveraging AI to build businesses and brands faster than ever, there is a growing consensus among industry leaders that transparency is crucial.
According to Nicole DuCane Spencer, Vice President of Partnerships at Misfit Gaming Group, creators with an established community and trust will need to disclose their use of AI. Failing to do so could lead to backlash from fans who feel deceived or believe that the creator does not support human artists.
The rise of generative AI platforms like ChatGPT and Midjourney has enabled creators, game studios, and corporations to produce vast amounts of art in a fraction of the time it would have taken previously. However, there has been a vocal backlash against AI-generated art similar to what was seen with NFTs.
Some companies have faced criticism after revealing their use of AI. Cyan Worlds and Embark Studios both received backlash when they disclosed their reliance on AI for game development. Managing this potential backlash is a top concern for many creators.
James Dash, a broadcast host at Riot Games, agrees that transparency is key. Creators who inform their audience from the start that they are using generative AI will likely have more leeway with their fans. However, there may be debates about whether explicit disclaimers are necessary.
Dash emphasizes that creators should stay true to themselves and create what they want while understanding that they will attract an audience that appreciates their work. Ultimately, building trust and having open discussions with the community are vital for navigating the moral implications of AI in creative industries.
Hot Take: Transparency and Community Trust Are Essential When Using AI in Creative Industries
The use of generative AI in the sports, entertainment, and gaming industries has enabled creators to produce content at an unprecedented speed. However, maintaining transparency about the use of AI is crucial to avoid backlash from fans who may feel deceived or believe that human artists are being undermined.
Industry leaders stress the importance of disclosing the use of AI, especially for creators with an established community and trust. By being transparent from the start, creators can build trust and foster open discussions with their audience. While debates about the necessity of explicit disclaimers exist, the consensus is that creators should stay true to themselves and create what they want while attracting an audience that appreciates their work.
As the moral implications of AI continue to be debated, it is essential for creators to navigate these discussions and cultivate a community that supports their creative choices.
By
By
By