Digital Artist Beeple Slams Apple’s Vision Pro Headset
Digital artist Mike “Beeple” Winkelmann didn’t hold back in his scathing review of Apple’s new Vision Pro headset, calling it a “shitty product with zero market fit.” According to Beeple, the device doesn’t solve any real-world problems or make significant advancements in spatial computing. Beeple, known for his NFT artwork that sold for $69.3 million at Christie’s, believes that AR will dominate computing in the next two decades and has been an avid collector of VR headsets.
AR Must Be Better, Not Just a Gimmick
Beeple is adamant that the Vision Pro and future iterations of the headset will not contribute to the rise of AR. He criticizes the bulky shape and weight of the device, stating that it will remain a novelty rather than integrating into daily life. According to Beeple, for AR to succeed, it must be better than existing products. He believes that the path forward is through smaller glasses that can eventually scale up and become more complex.
Lauding Meta’s Smart Glasses
While criticizing Apple’s Vision Pro, Beeple surprisingly praised Meta’s Smart Glasses as a viable path forward. This comes despite his regular skewering of Meta CEO Mark Zuckerberg in his artwork. Beeple acknowledges that smaller glasses that gradually increase in size offer a more promising future for AR.
Hot Take: Apple’s Vision Pro Falls Short in AR Innovation
Despite being an enthusiastic technology enthusiast and collector of VR headsets, digital artist Beeple firmly believes that Apple’s Vision Pro headset is a disappointing product with no real value in advancing spatial computing. According to Beeple, the device fails to address real-world problems and lacks the necessary improvements to make a meaningful impact in the AR space. While Beeple acknowledges his love for Apple products, he asserts that the Vision Pro and future iterations will never contribute significantly to the rise of AR. Instead, Beeple argues that AR’s success lies in smaller, more user-friendly glasses-like devices that can gradually evolve into more complex technologies.
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