The NFL All Day digital collectibles brand records $10M in sales
The NFL All Day digital collectibles brand, developed by Dapper Labs, has achieved nearly $10 million in sales since the start of the NFL season in September, according to CryptoSlam. However, it has not reached the same level of success as Dapper Labs’ NBA Top Shot.
Dapper Labs leverages Super Bowl hype for promotional drops
Dapper Labs is taking advantage of the Super Bowl frenzy by offering promotional drops that coincide with the event. These drops feature famous moments from the careers of legendary Super Bowl-winning quarterbacks like Joe Montana and John Elway. Montana and Elway have actively participated in promoting the digital collectibles.
Dapper Labs avoids using the term “NFT”
In an effort to distance itself from the negative perception of non-fungible tokens (NFTs) during the crypto downturn, Dapper Labs, along with Montana and Elway, has avoided using the term “NFT” when promoting its collections. By convincing sports legends to endorse its digital products on the Flow blockchain, Dapper Labs has achieved a victory for the Web3 space.
NFT market gains traction amid crypto price recovery
The market for NFTs has gained traction recently as crypto prices recover. In October, NFT trading volume reached $405 million, indicating levels of sales not seen since August. NFT sales on the Bitcoin network reached a new milestone in December 2023, surpassing $881 million for the first time ever. Ethereum and Solana also saw significant NFT sales.
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