Mondelēz International Partners with Hedera Council to Drive Blockchain Adoption
Mondelēz International, the company behind popular snack brands like Oreo and Cadbury Chocolate, has announced its membership in the Hedera Council. This move aims to promote the integration of blockchain technology into the mainstream economy. Mondelēz International joins 30 other organizations that govern the Hedera Network.
With over 91,000 employees and a presence in more than 80 countries, Mondelēz International’s involvement in blockchain technology can have a significant impact. As part of the council, the company will focus on digital transformation initiatives, supply chain management, and enhancing customer experiences.
Driving Blockchain Adoption to Address Retail Challenges
The use of blockchain technology is expected to grow globally, with the market projected to reach $103 billion by 2030. Mondelēz International sees this partnership as an opportunity to address long-standing challenges in the retail industry for consumer-packaged goods companies and merchants. The company is committed to exploring distributed ledger technologies alongside Hedera.
Hedera’s Recent Milestones in Blockchain Development
Hedera has recently made headlines with various partnerships and collaborations. In a five-year agreement valued at $250 million, Hedera and the Saudi Ministry of Investment launched the DeepTech Venture Studio. This initiative aims to empower companies to develop innovative technological solutions.
Furthermore, there have been discussions between Hedera co-founder Leemon Baird and Ripple CEO Brad Garlinghouse about potential collaboration between the two firms. These developments position Hedera as a leading player in the blockchain space.
Conclusion
Mondelēz International’s participation in the Hedera Council is a significant step towards accelerating blockchain adoption in mainstream industries. As a global food leader, Mondelēz International’s influence can drive the use of blockchain technology in supply chain management and customer experiences. With the projected growth of blockchain technology and Hedera’s notable partnerships, the future looks promising for blockchain integration in various sectors.
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