9dcc Launches Luxury Fashion Line with Ethereum NFTs
Connected fashion brand 9dcc has introduced its first full luxury fashion line, known as the 9dcc Collection 01. The collection, consisting of over 60 items such as coats, pants, hooded sweatshirts, and blazers, will debut in France this week. The materials used in the fall 2024 collection are sourced from Italy, Japan, and the United States.
Ethereum NFTs for Authenticity and Functionality
Each item in the 9dcc Collection 01 is embedded with a near-field communication (NFC) chip that corresponds to an Ethereum NFT. These NFTs serve as proof of authenticity and offer various community features and functionalities. One unique feature allows the creators, including gmoney, the founder and CEO of 9dcc, to digitally sign apparel while keeping it linked to the associated NFT.
Inspired by Yakuza Street Style
The target audience for 9dcc Collection 01 is the “crypto mob” and tech founders who prefer a subtle yet powerful presence. The collection draws inspiration from Yakuza street style and timeless gangster cinema. It aims to appeal to individuals who value innovation and want to make a statement without being flashy.
Preview and Pre-Purchase Opportunities
In addition to previewing the collection at NFT Paris and Paris Fashion Week, 9dcc will offer attendees the chance to pre-purchase items from the collection. This allows fashion enthusiasts to secure their favorite pieces before they become widely available.
Charting a New Course for Fashion Engagement
According to gmoney, the goal of 9dcc is to redefine luxury by focusing on convenience and deeper interactions with culture. The brand aims to create a new paradigm where the value of fandom surpasses mere transactions, transforming how fashion houses engage with their audiences.
Hot Take: 9dcc Collection 01 Revolutionizes Luxury Fashion with Ethereum NFTs
9dcc’s launch of the 9dcc Collection 01 marks a significant milestone in the intersection of fashion and blockchain technology. By integrating Ethereum NFTs into luxury apparel, 9dcc offers a unique way to prove authenticity while unlocking exclusive community features. The collection’s inspiration from Yakuza street style caters to the modern mavericks and tech founders who seek a formidable presence without compromising subtlety. With the opportunity for attendees to pre-purchase items, 9dcc is redefining how fashion enthusiasts engage with high-end fashion. This bold move by 9dcc signifies a shift towards a future where fashion and blockchain intertwine seamlessly.
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