Blockchain Gaming and the Indestructible Link with Crypto
In an exclusive interview with BLOCKLORDS game CEO David Johansson, he discusses the strong connection between crypto and gaming. Despite facing obstacles, Johansson explains how his team used their knowledge and experience to create a platform that supports the launch of Web3 games. He also shares insights into user acquisition in the gaming industry over the past six years.
The Origin Story of BLOCKLORDS and Inspiration Behind the Game
- BLOCKLORDS is a Web3 game that was created in 2018, when Web3 games were not yet popular.
- The game is an MMO strategy game built entirely around Web3.
- Johansson’s background in the film and gaming industries led him to discover crypto in 2017 and realize its potential for gaming.
BLOCKLORDS’ Successes and Challenges
- The team initially struggled to find investors who believed in crypto gaming.
- In 2018, they won a competition that provided $80,000 in seed funding.
- Funds quickly ran out, but they won another contest and launched on TRON, which performed well.
- User acquisition was a challenge, but dedicated users were willing to spend on the game.
- In 2020, they received requests to help other teams create their own blockchain games, leading to the creation of Seascape Network.
User Acquisition in Web3 Gaming
- User acquisition in Web3 gaming has improved with easier access to ad platforms like Meta and Twitter.
- Tracking tools have become more sophisticated, allowing for targeted advertising to previous Web3 users.
- The community plays a crucial role in user acquisition and retention in Web3 gaming.
- BLOCKLORDS rewards users with game drops of their native token, LRDS.
The Shift in the Gaming Landscape
- Recruiting talent for Web3 gaming has become easier, as developers are now more open to working on free-to-play games.
- Web3 projects have better chances of receiving funding compared to Web2 projects.
- The capital flow in Web3 is more fluid, creating more opportunities and jobs in the industry.
- Web3 gaming will gradually take market share from legacy gaming (Web2) over time.
Hot Take: The Future of Blockchain Gaming
David Johansson, CEO of BLOCKLORDS and a veteran in the gaming industry, believes that the link between crypto and gaming is unbreakable. As more players become familiar with digital ownership and value within games, crypto serves as the perfect onboarding vehicle to reach the masses. Despite initial challenges, user acquisition in Web3 gaming has improved, thanks to easier access to ad platforms and sophisticated tracking tools. The community also plays a vital role in acquiring and retaining users. With the shift towards Web3, recruiting talent for Web3 gaming has become easier, and funding opportunities have increased. Ultimately, Web3 gaming will continue to grow and take market share from legacy gaming as the industry evolves.
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