The Bored Ape Yacht Club Gets a New CEO
The Bored Ape Yacht Club, one of the most popular NFT collections, has announced a change in leadership. Greg “Garga” Solano, co-founder of Yuga Labs, revealed on Twitter that he is returning as CEO of the company. This comes after less than a year with former Activision executive Daniel Alegre at the helm. Solano expressed gratitude for Alegre’s contributions and mentorship while stating his excitement to take on the role again.
It is unclear whether Alegre will remain with the company or move into another position. Yuga Labs has been making several moves recently, including the acquisition of Proof, a digital art-centric startup behind the Moonbirds NFT collection. However, these decisions have received mixed reactions from Bored Ape NFT holders.
Solano’s Vision for Yuga Labs
Solano plans to lead Yuga Labs with a “crypto-native focus” and spin off the Bored Ape Yacht Club team into a subsidiary called BAYC LLC. He wants to give the team more autonomy and agility to pursue their vision for the Ethereum-based NFT collection. Additionally, Solano aims to position the upcoming Otherside metaverse as the go-to space for crypto enthusiasts to play and interact with their communities.
Yuga Labs will be hosting an “Apes Come Home” playtest event for Otherside and promises more communication about the game in the future. The company also has plans for a broader gaming strategy, targeting mainstream players with titles like Dookey Dash.
Hot Take: Solano’s Return Breathes New Life into Yuga Labs
The return of Greg Solano as CEO of Yuga Labs brings renewed excitement and a fresh perspective to the Bored Ape Yacht Club. With his focus on a crypto-native approach and plans for the Otherside metaverse, Solano aims to create innovative experiences for the community. While there may be mixed reactions to recent decisions, Solano’s leadership promises a bright future for Yuga Labs and its NFT collections.
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