Team Liquid Partners with Mysten Labs to Build Fan Loyalty Platform and NFT Collectibles Experience
Esports organization Team Liquid has announced a multi-year collaboration with Mysten Labs, the original creator of the Sui blockchain. The partnership aims to develop a new fan loyalty platform and NFT collectibles experience for Team Liquid fans. Here are the key details:
Enhancing Fan Loyalty Program
- Team Liquid plans to relaunch its existing fan loyalty program, rewarding fans with points for supporting the organization.
- The new platform, set to launch in Q2 2024, will allow fans to earn unique NFT collectibles.
- These collectibles can be used to customize avatars representing Team Liquid’s mascot, Blue.
- NFTs also unlock exclusive benefits and experiences such as discounts, event access, giveaway opportunities, and special access to players and teams.
Strengthening Fan Engagement
- Claire Hungate, Team Liquid president and COO, believes that nurturing real fandom requires sustained experiences that deepen the connection between team and fan.
- The Sui platform developed by Mysten Labs will help fans engage more deeply with Team Liquid, its players, and its teams.
Marketing Programs and Collaborations
- In addition to the loyalty platform, Team Liquid and Mysten Labs will collaborate on marketing programs such as livestreams and other content around crypto games on Sui.
- Team Liquid is already involved in the crypto world through its sponsorship by Coinbase and collaboration with the creators of crypto game Illuvium.
Hot Take: Bridging the Gap between Esports and Crypto
The partnership between Team Liquid and Mysten Labs is an exciting development that bridges the gap between esports and crypto. By integrating NFT collectibles and a fan loyalty platform, Team Liquid aims to deepen its connection with fans and offer them unique experiences. This collaboration also highlights the growing presence of blockchain technology in the esports industry, as more organizations explore the potential of cryptocurrencies and NFTs. As a crypto enthusiast, you can look forward to witnessing the evolution of this fan loyalty platform and the innovative ways it enhances the relationship between esports teams and their supporters.
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