Telegram Introduces Advertising Platform on TON Blockchain
Social messaging app Telegram is revolutionizing its platform by launching an advertising platform that allows channel owners to receive rewards in Toncoin. CEO Pavel Durov announced the upcoming launch of the Telegram Ad Platform, which will be available to advertisers in almost 100 countries. With this new feature, channel owners will start receiving 50% of the revenue generated from ads displayed in their channels.
Monetizing Content on Telegram
Telegram’s broadcast channels currently generate a staggering 1 trillion views per month. However, the monetization percentage is only at 10% using the existing promotional tool called Telegram Ads. The introduction of the Telegram Ad Platform presents an opportunity for channel owners to effectively monetize their content and earn rewards.
This move puts Telegram in line with other social media giants like YouTube and X (formerly Twitter), both of which already offer ad revenue sharing with their users. Currently, content creators on YouTube receive 55% of the ad revenue through the YouTube Partner Program, while X launched its ad revenue sharing program with global creators in July 2023.
Telegram Embraces TON Blockchain
In his update, Telegram founder Pavel Durov revealed that the platform would exclusively utilize the TON blockchain for ad payments and withdrawals. This decision ensures fast and secure transactions for users.
The TON blockchain has already gained recognition for its speed and security. In fact, it set a new record as the world’s fastest network accredited by blockchain security firm Certik in October 2023. With a remarkable transaction speed of 104,715 transactions per second, TON has surpassed renowned payment systems like Solana, Polygon, Visa, and MasterCard.
Moreover, TON has demonstrated exceptional reliability with no major network disruptions recorded to date. This track record highlights the scalability and robustness of the TON blockchain, making it an ideal choice for Telegram’s advertising platform.
Telegram plans to sell ads and share revenue with channel owners in Toncoin, creating a virtuous circle for content creators. They can choose to either cash out their Toncoins or reinvest them in promoting and upgrading their channels.
Hot Take: Revolutionizing Advertising on Messaging Apps π
The introduction of the Telegram Ad Platform marks a significant step towards transforming the advertising landscape on messaging apps. By allowing channel owners to monetize their content, Telegram is empowering creators and providing them with new opportunities to generate revenue. With its use of the TON blockchain, Telegram ensures secure and efficient transactions for advertisers and channel owners.
This move also highlights the growing trend of social media platforms embracing blockchain technology and cryptocurrencies. By integrating Toncoin into its ad revenue sharing system, Telegram is further mainstreaming cryptocurrencies and fostering their adoption among a wider audience.
Overall, the Telegram Ad Platform has the potential to revolutionize the way advertising works on messaging apps, paving the way for more innovative monetization models in the future.
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