Soul Machines Introduces “Digital Marilyn” AI Avatar
If you’ve ever wished you could have a conversation with iconic Hollywood star Marilyn Monroe, you’ll soon have your chance—virtually, at least. San Francisco-based Soul Machines has announced “Digital Marilyn,” an interactive video avatar that the company says can provide a personalized, interactive, real-time experience. The idea behind this avatar is to honor and reimagine iconic figures in an engaging and interactive way using advances in AI technology.
The Advancements in AI Technology
Soul Machines believes that the rapid paradigm shift towards conversational chat with multimodal capabilities is made possible by advancements in AI technology. They state that their technology is never used to replace entertainers; rather, they partner directly with leading talent and their estates to ensure a true partnership that benefits the artists involved. Soul Machines CEO Greg Cross emphasizes this point on the company’s website.
Bringing Marilyn Monroe Back to Life
Soul Machines worked closely with Marilyn Monroe’s estate to bring the legendary actress back to life through their AI avatar. This collaboration ensures that the partnership is approved by and benefits the artists they work with. In addition to Digital Marilyn, Soul Machines also offers other AI avatars of famous personalities like musician Mark Tuan, boxer Francis Ngannou, and golf legend Jack Nicklaus.
The Unique Approach of Soul Machines
Soul Machines uses what they call “Biological AI,” which prioritizes cognitive modeling and replicating human brain and body interactions inspired by neuroscience and cognitive science. Their goal is to model human cognitive processes, learning, and development arcs to create more realistic behaviors in their avatars.
AI Avatars as a Growing Trend
AI companions are becoming increasingly popular as a novelty, but the use of artificial intelligence to replicate humans raises concerns in both the entertainment and political spheres. In November, the SAG-AFTRA WGA strikes concluded with agreements that included protections against AI. However, companies like Soul Machines, Respeecher, and Metaphysic continue to offer their services to Hollywood, allowing users to interact with their favorite celebrities, living or dead.
The Role of AI Technology
Soul Machines believes that AI technology should support artists rather than replace them. Their focus is on deepening engagement and connectivity between celebrities and fans worldwide. By using AI avatars, they aim to enhance the relationship between fans and iconic figures by providing personalized and interactive experiences.
Hot Take: The Rise of AI Avatars
The introduction of “Digital Marilyn” by Soul Machines showcases the increasing capabilities of AI technology in creating interactive video avatars of famous personalities. This development opens up new possibilities for engaging with iconic figures virtually. While AI companions have gained popularity, concerns remain about the use of AI to replicate humans. However, companies like Soul Machines are committed to partnering with artists and their estates to ensure a true collaboration that benefits everyone involved.
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