Revolutionary Fan-Powered Sponsorship Program in Motorsport Unveiled by Gresini Racing and Partners 🏁
Gresini Racing, a prestigious MotoGP team, joined forces with Animoca Brands’ subsidiaries SPORTPASS and MotoGP Guru to introduce an innovative fan-powered sponsorship initiative. This groundbreaking program allows fans to directly sponsor the team, creating a unique opportunity for deeper engagement with the sport.
Fan Benefits and Sponsorship Details 🎁
- The program, launched on June 1, 2024, offers fans the chance to purchase exclusive personal sponsorship packages starting at €125.
- These packages come with a plethora of benefits previously reserved for large corporate sponsors.
- Fans can enjoy VIP experiences at the 2024 Grands Prix, have their names featured on bikes and team websites, receive invites to exclusive events, and more.
- Sponsors also get to engage with team members via Zoom calls, receive custom merchandise, and stand a chance to win a Ducati Panigale V4S.
Additionally, fan sponsors will receive unique digital passes, collectibles, and access to exclusive content through the registration portal.
Soaring Popularity of Gresini Racing 🚀
The team gained international recognition after signing eight-time world champion Marc Marquez, who, alongside his brother Alex, is competing in the 2024 MotoGP World Championship on the Ducati Desmosedici GP23. Marquez’s podium successes have further elevated the team’s profile and the fan-powered initiative’s impact.
Statements from Key Figures 🗣️
- Gresini Racing’s Commercial & Marketing Director, Carlo Merlini, expressed enthusiasm for the program, highlighting the team’s loyal fan base and the innovative sponsorship opportunity.
- SPORTPASS CEO Jordan Fogerty emphasized the uniqueness of the initiative and its potential to transform fan engagement in sports.
Role of SPORTPASS and MotoGP Guru 🏍️
SUBHEAD: SPORTPASS and MotoGP Guru, subsidiaries of Animoca Brands, played a crucial role in bringing this sponsorship experience to fruition. MotoGP Guru, a major sponsor of Gresini Racing, also develops popular MotoGP-related games, contributing to Animoca Brands’ Motorverse ecosystem.
About the Collaborators 🤝
- Motorverse, crafted by Animoca Brands, serves as a digital ecosystem for vehicle enthusiasts, featuring gaming elements and collaborations with top motorsport IPs.
- SPORTPASS, a fan engagement and gaming platform, aims to enhance fan experiences through innovative engagement methods in the sports realm.
- Gresini Racing, founded by the late Fausto Gresini, boasts a rich history in the MotoGP World Championship, with multiple world titles and podium finishes.
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