Household consumption, immediate use products to be focused on by Swiggy Instamart, as per head 😊

Exploring Quick Commerce beyond Groceries 🛒

As a crypto reader, you may be interested in learning how Swiggy Instamart plans to expand its quick commerce platform beyond groceries. Phani Kishan Addepalli, the head of Swiggy Instamart, shared insights on the platform’s strategy at the recent India Healthy Snacking Summit in Delhi.

Focus on Household Consumption and Immediate Use Cases 🏡

Addepalli emphasized the importance of focusing on household consumption products and items with immediate use cases.
While Swiggy Instamart is considering expanding into categories beyond groceries, the platform will prioritize products that align with household consumption and immediate needs.
Addepalli highlighted the significance of grocery items and their urgency in today’s market.

Opportunities in the Online Grocery Segment 🛒

Zepeto CEO Aadit Palicha also echoed the sentiment that groceries and household essentials present significant opportunities in the quick commerce sector.
The Indian grocery and household essentials segment is expected to grow to $850 billion by 2028-29, indicating a lucrative market for quick commerce platforms.

Diversification into Multiple Categories 📦

Platforms like Swiggy Instamart, Zepeto, and Blinkit have expanded their services beyond groceries into categories such as consumer electronics, beauty, home appliances, toys, and furnishings.
The shift towards diversification showcases the evolving nature of quick commerce and its potential to cater to a wide range of consumer needs.

Changing Consumption Trends 🔄

Addepalli highlighted the fundamental increase in consumption facilitated by quick commerce, especially in categories like snacking and indulgent food items.
Consumers’ preferences are evolving towards healthier options, driving changes in categories like chips, ice creams, and beverages.

Health Conscious Snacking Choices 🥗

Consumers are increasingly gravitating towards healthier snacking options, such as lite and diet beverages that contain zero sugar.
On platforms like Instamart, consumers are actively seeking information on ingredients like sugar, refined flour, and preservatives to make informed choices.

Focus on Transparency and Label Reading 🧐

Studies highlight that a significant percentage of consumers prefer to read labels for ingredient lists and nutritional value before making a purchase.
Transparency in ingredients and a growing awareness of healthy choices are driving the demand for healthier snack options among consumers.

Hot Take: Embracing Healthier Snacking Trends 🍏

As a crypto reader, you can observe the shifting landscape of quick commerce platforms like Swiggy Instamart towards diversification and healthier snacking options. The focus on household consumption, transparency in ingredients, and catering to evolving consumer preferences indicate a dynamic market with opportunities for growth and innovation in the quick commerce sector. Stay informed about the latest trends and developments in the industry to make informed decisions as a crypto enthusiast!