Aave Companies Launches Lens V2 on Mainnet
Aave Companies has officially launched the second version of its social protocol Lens on mainnet during the Devconnect event in Istanbul. The update includes various enhancements and upgrades to make it easier for developers to create new social experiences and monetize them more effectively. This move comes as all applications and profiles from Lens V1 have been successfully migrated to V2, including millions of social connections and interactions.
Decentralized Social Graph
Lens Protocol, which was initially launched on Polygon in May 2022, serves as a decentralized social graph for constructing social media platforms. It allows the storage of social media activity through NFTs and on-chain data. The plans for Lens V2 were first announced back in July, with the mainnet launch introducing a range of web3-native independent social primitives that provide builders with new tools to integrate web3-powered features into existing apps.
Enhanced Features and Monetization Tools
One of the key features of V2 is its enhanced composability, allowing developers to create social experiences and monetization methods more efficiently. Users can now transfer handles independently of profiles and delegate social actions to different wallets. Profiles can be managed by one or more persons, multisigs or DAOs, enhancing security by allowing users to store their handle on a cold wallet while using their day-to-day wallet to use Lens.
Developers can also create “Smart Posts” supporting actions including renting publication space for ads, pay-to-read options, tipping, voting, verifying, subscribing and donating.
Additionally, web2 to web3 bridging enables solutions like those from Chainlink Functions to integrate web2 data and events into Lens, while cross-chain functionality features like minting a music NFT on Ethereum and bridging to Solana via Uniswap are now possible.
Hot Take: Aave Companies Revolutionizes Web3 Social Protocols with Lens V2
The launch of Lens V2 marks a significant step forward in the evolution of web3 social networks, offering enhanced composability and monetization tools that empower developers to create innovative social experiences. With millions of social connections and interactions successfully migrated to V2, Aave Companies is leading the way in decentralized social graph technology, providing builders with the autonomy and flexibility needed to propel the next wave of innovation in the web3 space.
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