Acer Expects PC Market to Recover in Q4
Taiwan-based computer manufacturer Acer is optimistic about the future of the PC market, expecting it to return to normal in the fourth quarter. The company’s CEO, Jason Chen, believes that the decline in PC shipments seen in recent quarters is due to a combination of factors such as the surge in demand caused by remote working and home-based learning during the Covid-19 pandemic, followed by an uncertain economic environment with rising interest rates and inflation. However, Chen expects the market to rebound as inventory levels normalize and consumer spending picks up. He also mentioned that Acer’s non-PC business, including displays and monitors, is expected to contribute significantly to its overall revenue in the future.
Global PC Shipments Decline
The latest data from Canalys reveals that global PC shipments experienced a slower decline in the second quarter of this year. The total shipments of desktops and notebooks decreased by 11.5% compared to the same period last year, reaching 62.1 million units. This marks an improvement compared to the previous two quarters when shipments declined by over 30%. The decline can be attributed to various factors, including the end of the surge in demand caused by remote work and online learning, as well as economic uncertainties affecting consumer spending habits.
Acer’s Diversified Product Range
Acer, established in 1976, manufactures a wide range of PC and non-PC products. In addition to laptops, desktops, and tablets, the company produces monitors, smart devices, electric bikes, and scooters. Its primary manufacturing base is located in China, with additional production facilities in Southeast Asia, Taiwan, Japan, Korea, and India. Acer’s CEO mentioned that while PCs currently account for about two-thirds of their business along with the display and monitor business, they expect the non-PC segment to grow and potentially contribute more than one-third of their revenue in the future.
Hot Take: Acer’s Optimism for the PC Market
Acer remains positive about the future of the PC market, expecting it to recover and return to normalcy in the fourth quarter. The company attributes the recent decline in PC shipments to temporary factors such as changing consumer demands and economic uncertainties. As these factors stabilize and inventory levels normalize, Acer anticipates a rebound in demand and an increase in sales. Furthermore, Acer aims to diversify its revenue streams by expanding its non-PC business, including displays and monitors. With these strategies in place, Acer is positioning itself for growth and success in the evolving tech industry.
By
By
By
By
By