Adidas and Bugatti Team Up for Limited Edition Soccer Boots
Adidas and Bugatti have announced a partnership to auction a limited collection of soccer boots. These boots will come with a digital twin on the Adidas Web3 platform, combining fashion and technology in a unique way. The collaboration draws inspiration from Bugatti’s luxury cars and features 99 limited-edition soccer shoes in black and blue color variations.
The Rise of ‘Phygitals’
This collaboration is part of a growing trend known as “phygitals,” where major brands offer limited physical products paired with digital assets. Nike has also embraced this concept, allowing NFT owners to order physical shoes through their partnership with RTFKT. The fusion of physical and digital realms presents new opportunities for engaging with consumers.
Accessible Bidding For All
The auction for these limited-edition sneakers will take place from November 8th to November 11th. To cater to the crypto-savvy audience, the companies have chosen MoonPay as the platform for placing bids. However, even those unfamiliar with digital currencies can participate using MoonPay’s user-friendly platform, ensuring inclusivity for all potential collectors.
Adidas Explores NFTs
This collaboration is not Adidas’ first venture into the world of NFTs and digital currencies. They previously collaborated with Ready Player Me to launch the Ozworld Collection, featuring an AI-generated avatar creation platform. Adidas Originals has also collaborated with Punk Comics, Gmoney, and the BAYC project in the NFT space.
Hot Take: Adidas and Bugatti Combine Fashion and Technology in Limited-Edition Soccer Boots
Adidas and Bugatti have joined forces to create a limited collection of soccer boots that blend fashion and technology. Inspired by Bugatti’s luxury cars, these boots come with a digital twin on the Adidas Web3 platform. The collaboration reflects the growing trend of “phygitals,” where physical products are paired with digital assets. The auction for these exclusive sneakers will be accessible to all, with MoonPay as the chosen platform for placing bids. This partnership showcases Adidas’ ongoing exploration of NFTs and digital currencies, expanding their engagement with consumers in innovative ways.
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