Adidas Launches RESIDENCY Program for Digital Artists
Adidas /// Studio has announced its very own residency program for “Web3-powered” digital artists. The program aims to foster creativity and innovation and provide a “creative pathway” for digital artists to connect with the brand and community of collectors.
Main Breakdowns:
- The RESIDENCY program offers a unique opportunity for digital artists to showcase their work and engage in collaborations with Adidas.
- Tokyo-based Moto and Lebanese artist Adra Kandil have been hand-selected as the debut artists for the program.
- Adidas /// Studio has partnered with NFT Now for The Gateway’s third iteration, where limited edition and open edition NFT art will be available for purchase.
- Open edition NFT pieces titled ‘Seoul’ and ‘Creatives’ will be available to everyone at ETH 0.03.
- Limited edition artworks ‘Soul Searching /// Youth Is Your Privilege’ and ‘Hype’ will be available in 100 pieces per artist, along with an exclusive hoodie, priced at ETH 0.15.
Adidas’ Expansion in the NFT Space
This isn’t Adidas’ first venture into the world of NFTs. In December 2021, it released its “Into the Metaverse” NFT collection, which led to further development of its brand in the Web3 space. In April 2023, Adidas launched the ALTS NFT project, allowing holders of the “Into the Metaverse” NFTs to exchange them for new Adidas profile pictures. The brand has also collaborated with BAPE to auction limited edition sneakers paired with NFT versions.
Hot Take:
Adidas’ RESIDENCY program demonstrates its commitment to embracing digital art and the Web3 movement. By providing a platform for digital artists and engaging in the NFT space, Adidas is positioning itself at the forefront of innovation in the fashion and streetwear industry.
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