Google to Launch AI Overviews in Search in Six New Countries
Google announced that it will be expanding the availability of AI Overviews in Search to six new countries, including India, in the coming weeks. This feature was initially launched in the US in May to help users quickly find information on the web. Following successful testing and positive feedback, Google will introduce AI Overviews to the United Kingdom, Japan, Indonesia, Mexico, and Brazil, with support for local languages in each country.
Enhanced Features in India
- In India, Google will roll out AI Overviews in English and Hindi.
- Popular India-specific features from Search Labs will be included, such as a language toggle button for switching between English and Hindi results, and Text-To-Speech functionality for listening to responses.
Increased User Engagement
- According to Hema Budaraju, senior director of product management at Google Search, users who utilized AI Overviews in the US reported higher satisfaction with their search results and increased engagement with complex topics.
- User interactions have evolved to include longer queries, deeper explorations of complex subjects, and the discovery of diverse perspectives.
Positive Feedback from India
Google initially introduced gen AI experiments in Search Labs last year, receiving favorable responses from users in India who appreciated features like the bilingual toggle and text-to-speech functions. This positive reception prompted the expansion of AI Overviews to additional countries.
Gradual Rollout and Enhanced Features
- AI Overviews will be gradually introduced in the new countries over the next several weeks.
- Feedback from users in these markets has shown a preference for AI-powered search results, leading to increased satisfaction with search outcomes.
- Indian users have shown a higher engagement rate with AI Overviews responses compared to users in other countries.
Improved Website Navigation
Google is introducing new features to facilitate access to relevant websites during searches. On desktop, a new right-hand link display will be available for AI Overviews, while mobile users can access site icons on the upper right corner for quick navigation.
Global Rollout
Updates for AI Overviews will be implemented globally, starting from Thursday, in all countries where the feature has been launched. Additionally, Search Labs users in over 120 countries and territories will also benefit from these enhancements.
Enhanced User Experience
Google is exploring new ways to provide direct links to relevant web pages within the text of AI Overviews, making it easier for users to access sites that align with their interests. These improvements aim to enhance the overall search experience and empower users to discover valuable content effortlessly.
Hot Take: Empowering Users with AI Overviews
Google’s expansion of AI Overviews in Search to more countries, including India, reflects its commitment to enhancing user experiences and simplifying access to information. By leveraging AI technology, users can enjoy more tailored search results, increased engagement with complex topics, and seamless navigation to relevant websites. The gradual rollout of enhanced features signifies Google’s dedication to refining search functionalities and empowering users to discover content effortlessly.
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