Get Ready for Low-Priced Fashion on Amazon
Amazon is preparing to introduce a dedicated section for affordable fashion and lifestyle products on its US website to compete with Chinese ecommerce giants Temu and Shein. Here’s what you need to know:
Direct Shipping to US Consumers
– Amazon plans to allow Chinese sellers to ship directly to US consumers
– Registration for merchants starts in the summer, and inventory acceptance begins later in the year
Low-Priced Items Under $20
– The new section will feature unbranded items priced below $20
– Products like massaging tools, phone cases, and weights are expected to be available
Fast Delivery from China
– Amazon aims to deliver products directly from China to the US within nine to 11 days
– Sellers can utilize Amazon’s fulfillment centers for faster shipping
Cost-Saving Measures for Sellers
– Amazon pitches this initiative as a cost-saving method for sellers in China
– Merchants can test new products in the US with smaller batches
Competing in the Low-Cost Market
This move by Amazon is seen as an aggressive strategy to compete with Temu and Shein, known for their affordable prices on various products. It also mirrors initiatives by other players in the market:
Indian Market Experiment
– Amazon previously launched Amazon Bazaar in India to rival Meesho, offering economical fashion and lifestyle items
– Walmart-owned Flipkart’s Shopsy and Reliance Industries’ Ajio Street are other contenders in the low-price segment
Hot Take: The Future of Affordable Fashion
As Amazon gears up to introduce a dedicated section for low-priced fashion and lifestyle products, the ecommerce landscape is set for a transformation. With direct shipping from China and a focus on cost-effective items, consumers can expect a wider range of affordable choices while sellers explore new market opportunities. Stay tuned for the launch of this exciting venture!
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