Animoca Brands’ Strategic Focus on the Creator Economy and Interoperability in 2024

Animoca Brands' Strategic Focus on the Creator Economy and Interoperability in 2024


Animoca Brands CEO Robby Yung on Supporting the Creator Economy

Animoca Brands CEO Robby Yung has stated that the company plans to continue supporting the creator economy and driving interoperability in 2024 to encourage mass adoption of Web3. Yung believes that Web3 tools, such as publisher nonfungible tokens (NFTs), offer content creators the opportunity to monetize their work in a decentralized environment that is fair and lucrative.

Publisher NFTs and Empowering Educators

Animoca’s subsidiary, TinyTap, has introduced the concept of publisher NFTs, which allows educators to co-publish educational content on the TinyTap platform. Yung explains that Web3 platforms enable educators to distribute content directly to their students and have greater control over their work and compensation.

Challenges Faced by Creators in Web2 Platforms

Yung highlights the challenges faced by creators in Web2 platforms, including lack of control and fair compensation. He emphasizes the need for a “frictionless experience” that allows creators to have direct relationships with their audience and earn a sustainable income.

Promoting Interoperability through Mocaverse

Animoca is actively promoting interoperability within the Web3 sphere through its Mocaverse project. This project aims to streamline gamification and identity systems across different Web3 applications. Yung also participates in the Open Metaverse Alliance for Web3 to establish interoperability standards across the industry.

Focus on Mocaverse Platform and Other Initiatives

In the next 12 months, Animoca will focus on expanding its Mocaverse platform and partnerships. The company is confident in its REVV Racing motorsports ecosystem and other initiatives, including Gamee and TON Foundation. Yung states that they do not have a specific investment strategy but aim to support as many good opportunities as possible.

Optimism for 2024 and Continued Investment

Yung expresses optimism for 2024 and plans to continue deploying resources into new businesses and their existing portfolio. Animoca has invested in over 30 projects in 2023 and nearly 500 to date, with a focus on infrastructure, tooling, gaming, metaverse, music, art, and decentralized finance (DeFi).

Hot Take: Animoca Brands CEO Robby Yung on Empowering Creators in Web3

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Animoca Brands CEO Robby Yung believes that Web3 tools like publisher NFTs provide content creators with the opportunity to monetize their work in a fair and lucrative manner. He emphasizes the need for a decentralized environment that offers creators control over their content and fair compensation. Animoca is actively promoting interoperability within the Web3 sphere through projects like Mocaverse. Yung expresses optimism for 2024 and plans to continue investing in new businesses and expanding their partnerships. The company’s focus on supporting the creator economy and driving mass adoption of Web3 reflects its commitment to empowering creators in the digital age.

Animoca Brands' Strategic Focus on the Creator Economy and Interoperability in 2024
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