NFT Art Project “Heart + Craft” Lets Collectors Assemble Their Own Physical Renditions
Nearly a decade ago, Art Blocks founder Erick “snowfro” Calderon began 3D-printing and assembling cubes into hearts that he placed in public spaces. Now, Calderon and Prohibition founder Jordan Lyall have collaborated on a generative art drop called “Heart + Craft.” Here are the key points:
– Each “Heart + Craft” NFT depicts a blocky heart of varying complexity and vibrant coloring, generated by a blockchain algorithm.
– The NFTs will be available for just 0.01 ETH (about $18) and minted on Arbitrum, an Ethereum scaling network.
– Owners will have the option to order a complete set of printed blocks, a fully-assembled custom block heart, or a limited edition collector’s version signed by Calderon.
– Calderon aims to demonstrate the value of digital objects beyond scarcity and FOMO, emphasizing the creative process and intrinsic benefits.
– Prohibition may sell kits at retail stores or museum gift shops, allowing a broader audience to participate in the project.
Hot Take:
“Heart + Craft” offers crypto collectors the opportunity to engage in the creative process by assembling their own physical renditions of blocky hearts. This project aims to demonstrate the value of digital objects beyond scarcity and hype, focusing on the satisfaction of making a puzzle. With its affordable price and potential retail availability, “Heart + Craft” has the potential to reach a wider audience and bridge the gap between the physical and digital art worlds.
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