BAPE Collaborates with Tamagotchi for Limited Edition Products
Japanese streetwear brand A Bathing Ape (BAPE) is known for its metaverse play called the Bapetaverse and its collaboration with the Bored Ape Yacht Club. Now, BAPE has teamed up with Bandai’s classic virtual pet brand, Tamagotchi, to launch co-branded products in both of their respective spheres.
The collaboration includes specially branded Tamagotchi gaming devices and BAPE apparel featuring imagery from both brands. The limited edition Tamagotchi units retain the familiar egg-shaped design but incorporate the Ape iconography and BAPE’s camouflage pattern. The Tamagotchi units will be available in three colors and will be priced at $59.
Apparel Line and Release Details
In addition to the gaming devices, BAPE and Tamagotchi are releasing three tee shirts and a hoodie that combine the imagery of both brands. All the virtual pet games and apparel will be released on October 14 through BAPE stores, the official website, and the Bandai Premium webstore starting October 15.
About Tamagotchi and BAPE
Tamagotchi, launched in 1996, gained global popularity in the late ’90s with millions of virtual pets sold worldwide. The brand has since collaborated with various fashion brands like Supreme and anime series such as “Neon Genesis Evangelion.”
BAPE has a history of collaborations with gaming brands and recently announced its partnership with the Bored Ape Yacht Club. The brand will release apparel that combines its own iconography with that of the NFT collection. Initially, the apparel will be available through a token-gated portal for NFT owners before being released to the public.
Hot Take: BAPE and Tamagotchi’s Nostalgic Collaboration
BAPE’s collaboration with Tamagotchi is a nostalgic fusion of two iconic brands. By incorporating BAPE’s signature camouflage pattern and Ape iconography into the classic Tamagotchi design, the limited edition gaming devices offer a unique collector’s item for fans of both brands. The release of co-branded apparel further strengthens the collaboration and allows enthusiasts to showcase their love for both BAPE and Tamagotchi. This collaboration highlights the enduring appeal of nostalgic tech and its ability to resonate with modern consumers who value both past and present cultural references.
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