Bialetti, the iconic coffee brand, is entering the world of Web3 with its new NFT collection called Moka Expressions. This limited-edition collection consists of four models that pay homage to the timeless ritual of coffee. Bialetti aims to create a unique opportunity for coffee enthusiasts and fans of Italian culture to join its Web3 community. NFT holders will also have access to exclusive physical and digital experiences and prizes. One of the perks includes an exclusive Moka Express coffee maker, invented by Bialetti itself. The collection will be launched on Nifty Gateway’s NFT marketplace on July 14th, with early access available starting from June 27th for a limited number of AllowList places.
Bialetti has designed additional benefits for NFT holders based on three levels: Premium, Rare, and Ultra-Rare. The Premium collection offers a moving image NFT design and access to valuable artwork downloads from Bialetti’s archive. Surprise airdrops and a guaranteed spot on the waiting list for Bialetti’s next Moka Express will also be available. The Rare collection includes two limited-edition NFT designs along with Premium perks. These holders will have access to virtual experiences, exclusive Bialetti coffee, and VIP benefits at participating stores. The highest level, Ultra-Rare, offers an ultra-limited edition NFT design along with all the benefits of Premium and Rare. Holders can personalize their Moka Express, download archival prints, and attend virtual private events.
The integration of Web3 experiences is not limited to the coffee industry. It extends to music as well, as evident by the recent launch of Snoop Dogg’s Passport Series. This collectible allows fans to go on a digital tour with the rapper, gaining access to exclusive content such as videos and behind-the-scenes images. Holders also have the opportunity to attend future concerts, events, and experiences by Snoop Dogg. The collectible additionally offers exclusive NFT artwork, merchandise, and surprises from the star.
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