Binance Launches CRYPTO Perfume for Women on International Women’s Day
On March 8th, Binance introduced a new fragrance called “CRYPTO” in celebration of International Women’s Day. The aim of this marketing strategy is to attract more women to the cryptocurrency sector.
Binance’s Message Behind the CRYPTO Perfume
The Chief Marketing Officer of Binance, Rachel Conlan, described the CRYPTO perfume as bold, distinctive, and disruptive. It is not just a fragrance but a message to women to actively participate in the crypto revolution and challenge traditional narratives.
- Binance plans to reward the first 5,000 women who complete a crypto course on Binance Academy with a $25 USDT voucher.
The Luxury Advertising Series Featuring the CRYPTO Fragrance
Prior to targeting the female audience with the CRYPTO perfume, Binance included it in a luxury advertising series called “Crypto is Yours.” This move was part of an inclusivity campaign by the world’s leading exchange.
- The fragrance is described as a luxurious fusion of exotic ingredients like hold, dyor, yolo, and lfg.
- Binance’s marketing strategy combines beauty advertising conventions with a fresh approach to crypto space norms.
Bitget’s Blockchain4Her Initiative Worth $10 Million
In January 2024, Bitget launched an initiative dedicated to women called Blockchain4Her. This project involves a commitment of $10 million to empower women and promote inclusivity in the blockchain sector.
The three main components of the Blockchain4Her initiative include:
- Incubation programs for female entrepreneurs and presentation contests
- Women in Blockchain Summit & Awards
- Ambassador program
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