Spot Bitcoin ETF Issuers Up Marketing Ahead of Expected Approvals
Bitcoin ETF issuers recently rolled out three ads, two by Bitwise and one by Hashdex, aiming to secure first-mover advantage in the market
Hashdex, the latest to join, introduced its ad describing managed crypto investments
Bitwise recently featured Jonathan Goldsmith in two different ads, promoting Bitcoin investments
— Hashdex (@hashdex) December 20, 2023
Filers Demonstrate Confidence For Imminent Spot Bitcoin ETF Approvals
The advertisements signal confidence that spot BTC ETFs will be approved by the US Securities and Exchange Commission soon
According to Samson Mow, the ads are part of an active attempt to attract investors, inflows, and assets under management, emphasizing the importance of branding
Second, they aren’t going to passively sit there and hope to win. No. They’ll be fighting for AUM and customers. How do companies fight? They advertise and market. Case in point: Bitwise ad.
This battle for the #Bitcoin orange glow is going to heat up like you can’t imagine.
— Samson Mow (@Excellion) December 19, 2023
Mow expects a strong ad from BlackRock, the biggest global fund manager, to be released soon
Hot Take
ETF issuers putting out advertisements for Bitcoin funds reflect confidence in imminent approvals and signal a marketing battle for investors and assets under management
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