Bitget Appoints New COO to Drive Expansion in Middle East and Latin America

Bitget Appoints New COO to Drive Expansion in Middle East and Latin America


Bitget Appoints Vugar Usi Zade as New Chief Operations Officer

Centralized crypto exchange Bitget has chosen Vugar Usi Zade as its new Chief Operations Officer. Usi Zade aims to lead Bitget’s expansion into new markets, specifically focusing on Latin America, the Middle East, and Africa. He will also play a crucial role in strengthening the company’s presence in Southeast Asia and Europe. At Bitget, Usi Zade will be responsible for leading go-to-market teams and spearheading strategic expansion efforts.

Strategic Move to Enhance Global Influence

This appointment is part of Bitget’s strategic plan to enhance its global footprint and influence within the broader cryptocurrency ecosystem. The exchange has experienced significant success in 2023, with its native token BGB increasing by over 210% in the past year. As a result, Bitget has become the 11th largest exchange by volume, surpassing popular platforms like HTX, Crypto.com, and Upbit.

Extensive Experience in Marketing and Expansion

Before joining Bitget, Usi Zade held the position of head of marketing at Sony. He brings a wealth of experience from major organizations like Facebook, where he played a crucial role in expanding their operations to 45 countries.

Hot Take: Bitget Expands Leadership Team with New COO Appointment

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Bitget’s recent appointment of Vugar Usi Zade as Chief Operations Officer is a strategic move aimed at further expanding the exchange’s global presence. With Usi Zade’s extensive marketing and expansion experience, Bitget is well-positioned to enter new markets and strengthen its influence in regions like Latin America, the Middle East, and Africa. This appointment comes at a time when Bitget has seen significant growth, with its native token BGB becoming one of the top exchanges by volume. As Bitget continues to make waves in the crypto industry, Usi Zade’s leadership will be instrumental in driving the exchange’s strategic expansion efforts.

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