BITKRAFT Leads $13.5M Funding Round for Addressable, a Web3 Growth Marketing Leader

Addressable Raises $13.5 Million in Funding to Expand Web3 Growth Suite

Tel Aviv-based Web3 growth marketing leader, Addressable, has successfully closed its second funding round of the year, raising a total of $13.5 million. The funding will be used to enhance Addressable’s Web3 Growth Suite and extend its services to new ad networks and blockchains, solidifying its position as the leader in Web3 growth marketing.

Strong Momentum in Solving the Web3 Growth Problem

Addressable’s latest funding milestone is a testament to its progress in solving the Web3 Growth problem for businesses. BITKRAFT Ventures led the funding round, with participation from strategic investor Karatage and existing investors such as Viola Ventures and Fabric Ventures.

Expanded Capabilities and Ad Network Coverage

Addressable has expanded its capabilities, allowing for the attribution of crypto wallet owners across 400,000 websites, including popular platforms like Bloomberg, The New York Times, and Yahoo Finance. The company now covers three new ad networks: Unity, Pubmatic, and Magnite, in addition to its existing coverage of the Twitter ad network.

Simplified Integration Process for Marketers

The 1-Click SDK Installation developed by Addressable simplifies the integration process for marketers. It has been approved by Google and is available on Google Tag Manager. This integration allows for effortless tracking of website conversions, wallet connects, and blockchain conversions. Addressable has also integrated with popular platforms like Twitter Pixel, DSP pixels, Mixpanel, and Google Analytics to streamline conversion event tracking.

Supporting Web3 Gamers with Targeted Marketing

Addressable currently serves over 50 customers and has executed over 750 campaigns flawlessly. The company is focused on enhancing its offerings with tailored playbooks for Gaming, DeFi, Blockchain Infrastructure, Services, and Exchanges. Addressable’s Web3 Growth Suite has been instrumental in the success of marketing strategies for companies like Big Time Studios, enabling precise targeting of gaming audiences.

About Addressable

Addressable was founded in June 2022 by Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler. The company specializes in Web3 growth marketing and allows marketers to target and market directly to Web3 audiences by leveraging blockchain and social data, analyzing behavior both on-chain and off-chain, and utilizing big data for performance tracking.