Addressable Completes Second Funding Round, Raises $13.5 Million
Addressable, a Web3 growth marketing leader, has announced the successful closure of its second funding round this year, bringing the total raised to $13.5 million. This new capital infusion will allow Addressable to enhance its Web3 Growth Suite and expand its services to additional ad networks and blockchains, solidifying its position as the leader in Web3 growth marketing.
Investment Led by BITKRAFT Ventures
The funding round was led by BITKRAFT Ventures, with participation from strategic investor Karatage and existing investors Viola Ventures, Fabric Ventures, Mensch Capital Partners, North Island Ventures, and others.
Expanded Capabilities for Targeted Ad Campaigns
Addressable’s capabilities have expanded significantly, enabling the attribution of crypto wallet owners across 400,000 websites, including top-tier platforms like Bloomberg, The New York Times, and Yahoo Finance. The company now covers three new ad networks, including Unity, Pubmatic, and Magnite, in addition to the Twitter ad network. This expansion allows Addressable to offer more comprehensive and targeted paid ad campaigns across social networks, websites, and mobile apps.
1-Click SDK Installation and Integration with Major Platforms
Addressable’s 1-Click SDK Installation is now approved by Google and available on Google Tag Manager. This simplifies the integration process for marketers, making it easy to track website conversions, wallet connects, and blockchain conversions. The platform also integrates with major platforms like the Twitter Pixel, DSP pixels, Mixpanel, and Google Analytics, further streamlining conversion event tracking.
Supporting Web3 Growth in the Current Market
Tomer Sharoni, co-founder and CEO at Addressable, emphasized the company’s commitment to revolutionizing Web3 Growth and its importance in the current market environment.
Positive Response from BITKRAFT Ventures
BITKRAFT Ventures expressed excitement about leading Addressable’s new investment round. The company recognizes the crucial role of Web3 technologies in shaping the future of user engagement, particularly in the gaming industry. BITKRAFT Ventures believes Addressable’s innovative Web3 growth suite offers powerful tools for marketers to navigate this dynamic landscape and drive profitable user growth at scale.
Enhancements and Playbooks for Different Industries
Addressable serves over 50 customers and has executed more than 750 campaigns. The company is now unveiling enhancements to its platform, including tailored playbooks for Gaming, DeFi, Blockchain Infrastructure, Services, and Exchanges. These playbooks will help marketers in specific industries achieve their marketing objectives more effectively.
The Team and Expertise Behind Addressable
Founded in June 2022 by Tomer Sharoni, Tomer Shlomo, and Dr. Asaf Nadler, Addressable is backed by a team with extensive expertise in data analytics and AI. They have published over 20 papers covering blockchain, machine learning, and big data. Addressable currently employs 24 team members across offices in Tel Aviv, New York, London, and Madrid.
Hot Take: Addressable Raises $13.5 Million in Funding to Supercharge Web3 Growth Suite
Addressable has secured $13.5 million in its second funding round, bringing its total funding to date. With this capital infusion, Addressable aims to enhance its Web3 Growth Suite and expand its services to new ad networks and blockchains. The company’s capabilities have already expanded significantly, allowing for the attribution of crypto wallet owners across major websites. Additionally, Addressable’s 1-Click SDK Installation and integrations with popular platforms streamline conversion event tracking. The funding round was led by BITKRAFT Ventures, highlighting the growing importance of Web3 technologies in the gaming industry. Overall, Addressable is well-positioned as a leader in Web3 growth marketing, offering marketers powerful tools to achieve profitable user growth at scale.
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