Partnership to Revolutionize Digital Advertising
Blockchain-based advertising companies VeraViews and Alkimi have joined forces to tackle the lack of transparency and inefficiency in the digital advertising industry. VeraViews’ ‘Proof of View’ technology will be integrated into Alkimi Exchange’s ad platform, allowing advertisers to have more visibility into where their ads appear. This collaboration will also provide VeraViews with access to a larger network of advertising partners through Alkimi Exchange. Both companies are committed to bringing trust and transparency to the programmatic advertising supply chain.
Addressing Challenges in Digital Advertising
The advertising industry has long struggled with issues around transparency, with advertisers not knowing where their ads are being shown. This raises concerns about brand safety and return on investment. By integrating VeraViews’ technology, Alkimi Exchange aims to address these challenges and provide advertisers with a verified audience. This partnership has the potential to significantly improve the effectiveness and efficiency of digital advertising.
Impact on the Advertising and Blockchain Landscape
Verasity, the parent company of VeraViews, has been at the forefront of using technology to solve problems in digital advertising. The integration between VeraViews and Alkimi Exchange could serve as a major step in combating fraud and increasing transparency. If successful, this partnership could pave the way for wider adoption of blockchain technology in the advertising industry, which is projected to be worth over a trillion US dollars annually in the near future.
Hot Take
The collaboration between VeraViews and Alkimi Exchange has the potential to revolutionize the digital advertising industry. By addressing the lack of transparency and inefficiency, this partnership could greatly improve the effectiveness and trustworthiness of online ads. If successful, it could also lead to increased adoption of blockchain technology in the advertising sector, paving the way for a more secure and transparent ecosystem.
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