Blur NFT Marketplace Introduces Season 3 Airdrop Promotion Following Conclusion of Season 2

Blur NFT Marketplace Season 2 Airdrop Ends

After running the open-ended incentive program for ten months Season 2 campaign has officially concluded. NFT creators, collectors, and degens now have 45 days to claim or redeem their $Blur tokens and use them to NFTs, or convert them into other forms of liquidity.

Blur NFT Marketplace Season 3 Airdrop

Simultaneously, the platform announced the official rollout of its Season 3 Airdrop campaign. According to the information shared, 50% of Season 3 rewards will go to NFT traders via Blur Points.’

Blur’s Airdrop Marketing Strategy

The ultimate goal of a crypto airdrop is to promote awareness and circulation of a new token or coin. Earlier this year, the Blur NFT market platform launched its native utility token $BLUR, serving as the native token for the NFT marketplace. BLUR tokens can be acquired via airdrops or buying them on major crypto exchanges such as Coinbase, Kraken, and Uniswap.

Blur Airdrop Explained

In February, Blur announced that it would airdrop some $300 million worth of additional tokens to loyal users, days after overtaking once-untouchable competitor OpenSea as the most popular Ethereum NFT trading platform by trading volume. These tokens were distributed through airdrops to traders and users who utilized the marketplace in the three months prior. The airdrop campaign was highly effective, enabling Blur to dominate the NFT market share from the then-leading NFT marketplace, OpenSea.

Under this new loyalty incentive program, even minor actions can potentially boost a user’s odds of receiving more BLUR.

Hot Take

Blur NFT marketplace has marked the end of its Season 2 Airdrop Campaign, offering traders and users the opportunity to claim their $BLUR tokens. Additionally, the official rollout of the Season 3 Airdrop campaign has been announced, offering 50% of the rewards to NFT traders via Blur Points. This incentive program has driven the marketplace’s dominance in the NFT market share and has seen a significant price increase in the $Blur token in anticipation of the airdrop.