The Influence of Snoop Dogg and Cordell Broadus in Web3
The Web3 industry has seen significant growth over the years, moving from a niche idea to a reality that is shaping the future of the internet. The space has garnered support from various influential individuals, including world-famous rapper and entrepreneur Snoop Dogg and his son, Cordell Broadus, also known as Champ Medici.
Over the past year, Broadus and Snoop have been at the forefront of integrating Web3 technologies like NFTs, the metaverse, and blockchain with the music industry. In November 2022, they bridged music communities from different genres and blockchain networks with a music NFT drop that featured a hip-hop country single with Billy Ray Cyrus.
Becoming a Bridge into Web3
Broadus was introduced to the metaverse in 2020 and later approached by Crypto.com. He saw an opportunity to bridge people into this space by helping them understand how to digitize their businesses and leverage digital assets like unreleased music.
Supporting Community Collaboration
Broadus emphasized that supporting community collaboration is crucial in Web3. He explained how he convinced Snoop to recreate his first album, Doggystyle, after understanding the potential of NFTs in re-releasing music.
Success in NFT Music Sales
Through their pilot on OpenSea, Broadus’s team released 250 Snoop songs as NFTs and sold them successfully. They also sold 500 copies of the single “High” for $500 each, making $250,000 on the first day and ultimately reaching $3.5 million in sales.
Empowering Creativity through NFTs
Broadus witnessed creators buying song stems and turning them into various musical genres. He expressed how NFTs have democratized collaboration for musicians and called the experience “uplifting.”
Expanding Legacy into Gaming
The team’s latest venture is Death Row Games, building off a new legacy established through gaming-related presence in the Web3 space. Broadus aims to bring diverse creators together to tell stories from different communities through gaming.
Hot Take: The Impact of Snoop Dogg and Cordell Broadus in Web3
Snoop Dogg and Cordell Broadus have played a pivotal role in integrating Web3 technologies with the music industry. Their success with NFT drops and their foray into gaming demonstrate their commitment to empowering creativity while bridging diverse communities into the Web3 space.
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