Coca-Cola Partners With Base
Coca-Cola has released its latest NFT collection on the Ethereum Layer 2 blockchain, Base, as part of Base’s ‘on-chain summer’ campaign. The collection features classic artworks and works from emerging artists, all of which incorporate Coca-Cola’s iconic bottle.
Coca-Cola’s Shift to Digital Collectibles
Coca-Cola initially partnered with these artists for its Masterpiece Global Campaign, but has now introduced the artworks as digital collectibles on the blockchain. This move allows Coca-Cola to engage with the new digital age and reach a global audience.
Coca-Cola’s History in the Metaverse
Coca-Cola has previously ventured into the metaverse, launching NFT collectibles in 2021 and partnering with crypto.com for an NFT collection in 2020. This latest collaboration with Base demonstrates Coca-Cola’s continued interest in the digital realm.
Base’s Success and Potential
Since its public launch, Base has gained traction and quickly risen to become one of the top layer 2 solutions in terms of daily transactions per second (TPS). It has also attracted a significant number of active users and bridged over $203.9 million to the network. The ongoing ‘Onchain Summer’ campaign is expected to further boost activity on Base.
Expanding the ‘Onchain Summer’ Campaign
As part of the campaign, Base has partnered with various builders, artists, and brands, including Coca-Cola, to showcase the capabilities of the network. The campaign will feature daily mints throughout August, with digital collectibles from multiple partners.
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