Coca-Cola’s Masterpiece NFT Collection Earns $543,660 in 3 Days

The “Masterpiece” Collection: Coca-Cola’s foray into NFTs

The recently unveiled “Masterpiece” collection, endorsed by Coca-Cola, generated over $543,660 from Coinbase’s “Onchain Summer” event. The collection features a curated assembly of digital artwork, including classics like “The Scream” and “Girl with a Pearl Earring,” as well as works from emerging talents. Coca-Cola’s Senior Director of Generative AI, Pratik Thakar, praised the campaign for its innovative approach.

Coca-Cola’s “Masterpiece” collection sold over $543,660 in Coinbase’s “Onchain Summer” event.
The collection includes revered classics and works from emerging talents.
Coca-Cola’s Senior Director of Generative AI, Pratik Thakar, applauds the campaign.
Coca-Cola previously auctioned NFT memorabilia, donating a portion of the proceeds.
The company also unveiled mementos for Pride Month in July 2022.

This announcement marks Coca-Cola’s entry into the non-fungible token (NFT) space. It follows previous initiatives, including the auctioning of NFT memorabilia on International Friendship Day and the commemoration of Pride Month. Collectors and cryptocurrency enthusiasts can acquire these NFT tokens through online marketplaces, establishing ownership and authenticity.

NFTs gaining popularity: McDonald’s Singapore’s exploration

In a similar vein, McDonald’s Singapore recently delved into the world of NFTs. The fast food giant partnered with Bandwagon Labs and NFT artist The Hidden Walls to bring the McDonaldland mascot Grimace to the digital collectibles realm. The Hidden Walls has created an exclusive series of 2,000 digital collectibles for distribution by Bandwagon Labs.

Hot Take: Coca-Cola’s entry into the NFT space showcases the growing popularity and mainstream acceptance of digital art and collectibles. As more companies and brands explore NFTs, it’s clear that this technology is here to stay and has the potential to revolutionize the art and collectibles market.