Coinbase Acknowledges Broken User Experience
Coinbase CEO Brian Armstrong commented on the poor user experience (UX) of the main Coinbase app for NFTs, Dapps, and L2s during the company’s Onchain Summer event. He admitted that the UX was broken and emphasized the need for first-class experiences. Armstrong saw Onchain Summer as an opportunity for employees to feel the pain of the broken UX and fix it.
Main Points:
- Coinbase’s Onchain Summer event exposed the broken UX of the main app for NFTs, Dapps, and L2s.
- Coinbase CEO Brian Armstrong acknowledged the broken UX and emphasized the importance of first-class experiences.
- The Coinbase Wallet was said to be ahead in terms of UX, but there is still work to be done.
- Coinbase announced the launch of Base Day One, its layer-2 network, with over 100 dApps and service providers.
- Coca-Cola joined Coinbase’s Onchain Summer event by launching its own NFT collection on the Base network.
Coca-Cola Launches NFTs on Base
As part of Coinbase’s Onchain Summer event, Coca-Cola launched its Global Masterpiece campaign on the Base network. The collection features iconic artworks from leading artists, as well as new works from emerging talents, all connected to the iconic Coca-Cola bottle.
Hot Take:
Coinbase’s acknowledgment of its broken UX and the commitment to improving it shows a willingness to prioritize user experience. By leveraging events like Onchain Summer, Coinbase aims to motivate its employees to address these issues. The collaboration with Coca-Cola on NFTs further demonstrates the growing mainstream adoption of blockchain technology.
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