Collaboration between Circle and Taiwan FamilyMart to Promote USDC Adoption

Circle Internet Financial Forms Strategic Partnership to Expand USDC Usage in East Asia

Circle Internet Financial has announced a strategic partnership agreement with BitoGroup and Taiwan FamilyMart to promote the usage of USDC, the stablecoin issued by Circle, in East Asia. The collaboration involves the launch of a program called Points-to-Crypto, which allows FamilyMart customers to convert their loyalty points into USDC. This conversion is facilitated by BitoPro Crypto Exchange, a trading platform owned by BitoGroup. Circle’s Vice President of Asia Pacific, Raagulan Pathy, stated that the introduction of USDC in the Points-to-Crypto service aims to empower the Taiwanese community and support Taiwan’s adoption of digital fintech innovations.

Expanding Possibilities with FamilyMart Partnership

FamilyMart is an international convenience store franchise with a significant presence in countries like Japan, China, Philippines, and South Korea. Circle believes that partnering with FamilyMart and BitoGroup, which has nearly 800,000 users in Taiwan, opens up vast opportunities for the company. This collaboration comes as Circle focuses on strengthening its presence in the Asia-Pacific region, following a recent partnership with Coins.ph to promote the use of USDC for remittances in the Philippines.

Hot Take: Driving Adoption of USDC in East Asia

The strategic partnership between Circle Internet Financial, BitoGroup, and Taiwan FamilyMart demonstrates a commitment to expanding the usage of USDC in East Asia. By allowing FamilyMart customers to convert their loyalty points into USDC through BitoPro Crypto Exchange, Circle aims to facilitate seamless participation in the digital economy for the Taiwanese community. This collaboration not only highlights Circle’s efforts to promote USDC adoption but also supports Taiwan’s embrace of digital fintech innovations. As Circle continues to strengthen its presence in the Asia-Pacific region, partnerships like these pave the way for increased awareness and usage of USDC in various sectors, including remittances.