EMERGE Group, a Southeast Asian company specializing in technology and marketing for blockchain projects, has partnered with TZ APAC, the leading builder of the Tezos web3 ecosystem. The collaboration aims to increase the presence of games on the Tezos blockchain and attract new users to experience its potential for future applications. The partnership will involve targeted advertising campaigns planned by EMERGE Group to accelerate the onboarding of web3 games onto the Tezos network. This could potentially lead to a rise in the value of the XTZ crypto.
The collaboration between EMERGE Group and TZ APAC represents an opportunity to promote Tezos’ presence in the gameFi sector and support the development of successful decentralized applications (dapps). EMERGE Group has extensive experience in marketing strategies for the crypto industry, particularly in web3 games, having worked with major video game manufacturers. By working together, both companies aim to create a seamless onboarding experience for game studios and foster a supportive environment for web2 and web3 games on the Tezos blockchain.
The blockchain gaming industry is growing rapidly and is expected to be worth around $18 billion today, with significant growth potential in the coming years. The partnership between EMERGE Group and TZ APAC can contribute to this growth by leveraging their expertise in marketing and web3 ecosystems. The collaboration aligns with TZ APAC’s goal of providing comprehensive support to the gaming community, while EMERGE Group sees it as an opportunity to showcase their dedication and expertise in web3 gaming.
The opportunity for growth in the web3 gaming sector on the Tezos blockchain could have a positive impact on the XTZ crypto. After experiencing volatility in its early years, XTZ achieved excellent results by reaching a price of over $9 per token with a market capitalization of $7 billion in 2021. However, it suffered significant losses during the bear market of 2022, recording a -90% decline from its all-time highs. In 2023, XTZ tried to recover but faced challenges.
Since October, there has been renewed bullish sentiment within the Tezos community, driven by the broader rally in Bitcoin and the altcoin sector. If the partnership between EMERGE Group and TZ APAC leads to the growth of the web3 gaming ecosystem on the Tezos blockchain, it could attract more investors to XTZ. Breaking the resistance at $1 and surpassing the annual high of $1.48 could trigger an upward trend for XTZ, potentially surpassing its previous all-time highs.
Ultimately, the success of XTZ depends on how well the Tezos Foundation positions its blockchain as a leading platform for game development and dApps. The collaboration between EMERGE Group and TZ APAC contributes to this goal by promoting Tezos’ potential in the gaming industry.
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