Insomnia Labs Partners with Web3 Companies to Launch Loyalty+ Initiative
New York-based technology firm Insomnia Labs has teamed up with several web3 companies to introduce a brand loyalty program called Loyalty+. The partnership includes Co:Create, Smart Token Labs, Cookie3, and Crossmint.
Loyalty+ aims to revolutionize traditional loyalty systems by utilizing web3 technologies such as blockchain, non-fungible tokens (NFTs), and artificial intelligence. The platform offers a unified online portal where customers can access and redeem points from various loyalty schemes. It also provides personalized experiences through on-chain and off-chain data insights for unique user engagements.
The initiative will incorporate gamification elements through an API from Co:Create, while Smart Token Labs will handle user identities and the transition to the web3 ecosystem. Cookie3 will enhance customer engagement with tailored user journeys, and Crossmint will ensure interoperability in traditional and digital finance realms with its NFT checkout solution.
Blockchain Technology and Platform Interoperability
Loyalty+ leverages blockchain technology and platform interoperability to replace traditional silos associated with multiple loyalty programs. This enables cross-brand promotions and marketing campaigns. Insomnia Labs has previously partnered with renowned brands like L’Oréal’s NYX Professional Makeup, Under Armour, Coca-Cola, as well as web3 entities including OpenSea, Web3 Ventures, and Polygon.
Hot Take: Merging Traditional and Web3 for Enhanced Customer Experience
The collaboration between Insomnia Labs and various web3 companies signifies the increasing interest in combining traditional and web3 elements to create a more enriched customer experience. Loyalty+ represents a paradigm shift in how loyalty is perceived and executed in the modern digital era, according to Billy Huang, CEO of Insomnia Labs.
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