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Controversial Ads Lead to Ban of AI-Generated Art in Magic: The Gathering

Controversial Ads Lead to Ban of AI-Generated Art in Magic: The Gathering

Wizards of the Coast Bans AI Tools in “Magic: The Gathering”

Wizards of the Coast has implemented a company-wide ban on the use of artificial intelligence (AI) tools in its “Magic: The Gathering” franchise. This decision comes after accusations from gamers that the company used AI to create images for the new Tomb Raider Secret Lair card game set instead of human artists. The allegations first arose on social media when fans pointed out aspects of the “Tomb Raider” images that they believed were generated by AI.

Policy Change and Response

Wizards of the Coast released a statement affirming their commitment to human creativity and innovation in the development of Magic: The Gathering. They stated that artists, writers, and creatives working on the game are required to refrain from using AI generative tools. The company also clarified that an earlier job posting for an editor position was unrelated to generative AI.

Past Incidents and Industry Reactions

This is not the first time AI has caused controversy within Wizards of the Coast. In a previous incident, an artist used generative AI for artwork in an upcoming book, but Wizards of the Coast confirmed that AI would not be used for future projects. Other game developers, such as Riot Games, have also faced accusations of using AI instead of human creators. Riot Games denied these claims and attributed any issues to poor voice direction rather than AI.

Hot Take: Balancing Innovation and Authenticity

The ban on AI tools in “Magic: The Gathering” reflects a desire to maintain the authenticity and creative input of human artists in the game’s development. While AI technology offers possibilities for efficiency and innovation, it is crucial to strike a balance between leveraging these tools and preserving the unique contributions of human creators. This incident serves as a reminder of the ongoing debate surrounding AI’s role in creative industries and the importance of transparency and ethical practices.

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Controversial Ads Lead to Ban of AI-Generated Art in Magic: The Gathering