France Launches Training Module for Crypto and Finance Influencers
France has introduced a training module for crypto and finance influencers aimed at promoting responsible advertising and protecting retail investors. The Autorité des Marchés Financiers (AMF) and the Autorité de Régulation Professionnelle de la Publicité (ARPP) have collaborated to create the Responsible Influence Certificate in Finance program. This initiative follows the release of the Responsible Influence Certificate by ARPP two years ago, which highlighted the lack of transparency in disclosing paid advertising in online materials. The new module focuses specifically on influencers in the crypto and finance industry and provides guidance on investment products and services. The certificate is not legally required but is highly encouraged by both authorities. Influencers are required to pass an exam with a minimum score of 75% to obtain the certificate.
Hot Take
France’s launch of the Responsible Influence Certificate in Finance program demonstrates a commitment to enhancing transparency and protecting retail investors in the crypto and finance industry. By educating influencers on the rules and regulations surrounding paid advertising and investment communications, France aims to professionalize the field and ensure accurate and responsible information reaches the public. While the certificate is not mandatory, it serves as a valuable tool for brands seeking collaborations with influencers, as it provides assurance of their compliance with legal requirements. This initiative sets a positive precedent for other countries to address the challenges associated with influencer advertising in the crypto and finance sectors.
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