DFZ Labs Explores New Revenue Streams Through Gaming and Merchandising
DFZ Labs, a brand in the NFT space, has turned to video games as a means of engaging with its existing fans and attracting new members to its community. This move comes as NFT sales volumes have dropped significantly, prompting brands to seek alternative ways to generate revenue.
DFZ Labs’ Evolving Focus
While DFZ Labs initially intended to develop a play-to-earn trading card game (TCG) utilizing blockchain technology, the company has since shifted its focus. After a year of research and gameplay development, the brand has realized that gamers prioritize enjoyment above all else.
The company plans to use Unity’s gaming engine, which has been successful in building games for popular franchises like Pokémon Go and Call of Duty. DFZ Labs intends to release an alpha version of its game to a limited number of players in early 2023.
The Deadfellaz NFT collection, consisting of 10,000 tokens on the Ethereum blockchain, has achieved a lifetime trading volume of over $100 million, according to CryptoSlam! data.
Hot Take:
DFZ Labs’ strategic shift towards utilizing video games as a means of engaging with its community and generating revenue is a smart move. By focusing on creating an enjoyable gaming experience, the brand is more likely to attract and retain players. Additionally, leveraging the popularity and success of Unity’s gaming engine can further enhance the game’s appeal. With the success of the Deadfellaz NFT collection, DFZ Labs has a strong foundation to build upon in the gaming space.
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