Deadfellazs DFZ Labs Enlists Unity, the Gaming Industry Leader, to Enhance Their Upcoming Game

Deadfellazs DFZ Labs Enlists Unity, the Gaming Industry Leader, to Enhance Their Upcoming Game


DFZ Labs Explores New Revenue Streams Through Gaming and Merchandising

DFZ Labs, a brand in the NFT space, has turned to video games as a means of engaging with its existing fans and attracting new members to its community. This move comes as NFT sales volumes have dropped significantly, prompting brands to seek alternative ways to generate revenue.

DFZ Labs’ Evolving Focus

Although while DFZ Labs at the beginning intended to develop a play-to-earn trading card game (TCG) utilizing blockchain technology, the company has since shifted its focus. After a year of research and gameplay development, the brand has discovered that gamers prioritize enjoyment over all else.

The company intends to use Unity’s gaming engine, which has been successful in building games for trending franchises like Pokémon Go and Call of Duty. DFZ Labs plans to release an alpha version of its game to a limited number of players in early 2023.

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Hot Take:

DFZ Labs’ strategic shift towards utilizing video games as a means of engaging with its community and generating revenue is a smart move. By focusing on creating an enjoyable gaming experience, the brand is more likely to attract and retain players. In addition, leveraging the popularity and success of Unity’s gaming engine can further expand the game’s appeal. With the success of the Deadfellaz NFT collection, DFZ Labs has a strong foundation to build upon in the gaming space.

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Theon Barrett shines as a distinguished crypto analyst, accomplished researcher, and skilled editor, making significant strides in the field of cryptocurrency. With an astute analytical approach, Theon brings clarity to intricate crypto landscapes, offering insights that resonate with a broad audience. His research prowess goes hand in hand with his editorial finesse, allowing him to distill complex information into accessible formats.

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