DFZ Labs Explores New Revenue Streams Through Gaming and Merchandising
DFZ Labs, a brand in the NFT space, has turned to video games as a means of engaging with its existing fans and attracting new members to its community. This move comes as NFT sales volumes have dropped significantly, prompting brands to seek alternative ways to generate revenue.
DFZ Labsโ Evolving Focus
Althoughย while DFZ Labs atย theย beginning intended to develop a play-to-earn trading card game (TCG) utilizing blockchain technology, the company has since shifted its focus. After a year of research and gameplay development, the brand has discovered that gamers prioritize enjoyment over all else.
The company intendsย to use Unityโs gaming engine, which has been successful in building games for trending franchises like Pokรฉmon Go and Call of Duty. DFZ Labs plansย to release an alpha version of its game to a limited number of players in early 2023.
The Deadfellaz NFT collection, consisting of 10,000 tokens on the Ethereumย (ETH) blockchain, has achieved a lifetime volumeย ofย trading of over $100 Million, according to CryptoSlam! data.
Hot Take:
DFZ Labsโ strategic shift towards utilizing video games as a means of engaging with its community and generating revenue is a smart move. By focusing on creating an enjoyable gaming experience, the brand is more likely to attract and retain players. Inย addition, leveraging the popularity and success of Unityโs gaming engine can further expandย the gameโs appeal. With the success of the Deadfellaz NFT collection, DFZ Labs has a strong foundation to build upon in the gaming space.
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