Data Network Masa Finance to Launch Decentralized Data Network and Marketplace
Data network Masa Finance is preparing to launch a decentralized data network and marketplace in Q1 2024. The company is collaborating with AvaCloud to deploy a gasless Avalanche subnet, which will efficiently handle high volumes of zero-knowledge encrypted data. This expansion of Masa’s existing data protocol aims to give users control over their personal data and compensate them for its use.
Masa’s Collaboration with AvaCloud
Masa has partnered with AvaCloud, a managed blockchain service, to deploy the gasless Avalanche subnet. This customizable blockchain will be specifically designed to handle large amounts of zero-knowledge encrypted data in a cost-effective manner. By building on Avalanche using AvaCloud, Masa can create a self-sovereign chain that enables high transaction throughput and powers use cases involving private data at a low cost.
Support from Avalanche Foundation and Blizzard Fund
Masa is receiving support from the Avalanche Foundation and investment from Avalanche’s Blizzard Fund to develop its platform. The exact investment amount has not been disclosed. This collaboration follows NodeKit’s recent pre-seed funding round to build an Avalanche-based network for rollups.
How Masa Works
Masa utilizes a zero-knowledge soulbound token (zkSBT) as a personal data locker. This token securely manages and controls an individual’s personal data by encrypting and storing their digital footprints and social graphs. With the launch of its zk-data marketplace, users will be able to view their information in their zkSBT locker and share it in the marketplace by staking it in return for compensation.
The Need for Data Control and Compensation
Masa argues that big tech companies exploit personal data without user consent or compensation, especially with the increasing demand for data in AI training. By providing users with control over their data and compensating them for its use, Masa aims to address this issue.
Hot Take: Masa Finance Revolutionizes Data Ownership and Compensation
Data network Masa Finance is revolutionizing the way personal data is managed and compensated. With its upcoming decentralized data network and marketplace, Masa empowers users to control their own data and receive compensation for its use. By collaborating with AvaCloud and leveraging the Avalanche subnet, Masa ensures efficient handling of high volumes of zero-knowledge encrypted data. This groundbreaking approach challenges the exploitative practices of big tech companies and paves the way for a more equitable data ecosystem.
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